Privacy policy

Last updated: 14 November 2026

This policy explains how Danbi collects, uses and protects your personal information when you visit our website, buy from us or contact us.

The short version

We collect what we need to sell and deliver your order, look after your subscription, answer your questions and, if you agree, send you emails about Danbi.
We don't sell your personal information. If you accept marketing cookies, we share website activity with Meta for advertising measurement, optimisation and relevant ads.
Optional Shopify analytics cookies and Meta advertising tracking stay off until you accept the corresponding choice.
You can ask us to show you, correct or delete your information at any time.

Who we are

Danbi is a trading name of Spike Logistics Limited, a company registered in England and Wales (company number 13055466), whose registered office is at 4th Floor, Silverstream House, 45 Fitzroy Street, London W1T 6EB, United Kingdom. We are the controller of your personal information under UK data protection law. You can contact us about privacy at support@trydanbi.com.

Information we collect

Information you give us:

Contact and delivery details: your name, email address, delivery and billing addresses and, if you give it, your phone number.
Order details: what you buy, your subscription choices, discounts used, refunds and the history of your orders.
Account details: the email address you use to sign in to your customer account.
Messages: anything you send us when you email us, and any reviews or photos you choose to share.
Marketing choices: whether you've agreed to receive marketing emails from us.

Payment information: payments are processed by our payment providers. We don't see or store your full card number. We receive limited details such as your card type, the last four digits, your billing address and the results of fraud checks.

Information collected automatically: when you visit our website, our hosting and font providers receive technical information such as your IP address, browser type and the pages you request. Our hosting provider also counts visits (such as pages viewed, the site you came from, device type and country) to show us overall traffic, without cookies and without building profiles of individual visitors. When you use checkout or your customer account, Shopify collects device and usage information, including your IP address, and uses cookies to run checkout, keep it secure and prevent fraud (see our Cookie Policy).

Information from others: delivery updates from carriers, and fraud-screening results from our payment providers.

Optional website tracking: if you accept analytics, Shopify receives visit and basket activity for shop reports. If you accept marketing, Meta Platforms (Facebook and Instagram) receives page URLs and referrers, pages and products viewed, basket additions, quantities and selling values/currency, browser/device information, IP address and cookie or advertising-click identifiers where available. We do not send your name, email address, phone number, payment details or form contents through the storefront Meta Pixel, and automatic advanced matching is disabled.

How we use your information, and our legal basis

To process, deliver and support your orders and subscriptions, including refunds and renewal payments (necessary to perform our contract with you).
To send you service emails, such as order confirmations, delivery updates and subscription notices (contract).
To answer your questions and provide customer support (contract and our legitimate interest in helping customers).
To prevent fraud and keep our store secure (our legitimate interests and legal obligations).
To send marketing emails, only if you've agreed to receive them (consent). You can unsubscribe at any time using the link in any marketing email.
To understand and improve our products and service, using order information (our legitimate interests).
To measure website visits and baskets through Shopify, with analytics consent, and to measure and optimise advertising and show relevant Facebook and Instagram ads through Meta, with marketing consent. These choices are separate from marketing emails.
To keep accounting and tax records and meet other legal obligations (legal obligation).
To establish, exercise or defend legal claims (our legitimate interests).

Who we share it with

We share personal information only with the following, and only as needed for the purposes above:

Shopify, which runs our store, checkout and customer accounts and sends our order emails. Shopify processes information on our behalf. For some purposes, such as Shop Pay and fraud prevention across stores, Shopify acts independently under its own Consumer Privacy Policy.
Payment providers, including Shopify Payments and any other payment option you choose at checkout, such as PayPal, Apple Pay, Google Pay or Shop Pay.
Store apps: Shopify Subscriptions, which manages subscriptions, and Selleasy, which shows add-on offers in your basket and at checkout.
Website providers: Lovable, which hosts our website, and Google Fonts, which delivers the fonts our website uses.
Meta Platforms, only with marketing consent, receives the website activity and technical information described above for advertising measurement, optimisation and relevant ads. Meta may associate it with information it holds under its own Privacy Policy.
Fulfilment partners and delivery companies, who receive your name, address, phone number (if given) and order contents to deliver your order.
Our email provider, which handles the emails you send us.
Professional advisers and authorities, such as accountants, lawyers, HMRC and law enforcement, where required by law or to protect our rights.
A buyer or successor if our business, or part of it, is sold or reorganised.

We don't sell personal information. Sharing with Meta for advertising occurs only after you accept marketing cookies. Use Cookie settings in our website footer to withdraw permission at any time; this stops future storefront Meta events and removes its cookies. Global Privacy Control overrides acceptance. Withdrawal does not undo data already received by Meta; see Meta's privacy controls or contact us about your rights. Shopify-hosted checkout handles its own tracking separately and receives your cookie choices when we create checkout.

International transfers

Some of our service providers process information outside the UK, for example in the United States, Canada and the European Union. Where they do, we rely on UK adequacy regulations (including the UK–US Data Bridge, for certified recipients) or on approved contract terms such as the UK International Data Transfer Agreement or Addendum, so your information keeps an equivalent level of protection.

How long we keep it

Order, payment and tax records: 6 years after the end of the financial year they relate to, as required for UK accounting and tax purposes.
Your customer account: until you ask us to delete it, except for order records we must keep as above.
Customer support emails: up to 2 years after your question is resolved.
Marketing emails: until you unsubscribe. We then keep your email address on a do-not-contact list so we don't email you again.

How we protect it

Payments and checkout run on Shopify's secure, PCI-compliant platform, and we limit access to personal information to the people and providers who need it. No system is perfectly secure, so please don't send sensitive information such as card numbers by email.

Your rights

Under UK data protection law you have the right to:

ask for a copy of the personal information we hold about you;
have information that's wrong corrected;
have your information deleted;
receive your information in a portable format;
object to or restrict how we use your information, including for direct marketing;
withdraw your consent at any time, for example to marketing emails.

To make a request, email support@trydanbi.com with the subject "Privacy request" from the email address you use with us. We may ask you to confirm your identity before we act. We'll respond within one month, and we'll let you know if we need more time as the law allows. There's no charge.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to sort out your concern first, so please contact us.

Children

Our website and products aren't meant for children. We don't knowingly collect personal information from anyone under 16. If you think a child has given us their information, please contact us and we'll delete it.

Changes to this policy

We'll update this policy when our practices change and show the new date at the top. If the changes are significant, we'll let customers know by email or on our website.

Contact us

Email support@trydanbi.com or write to Spike Logistics Limited (Danbi), 4th Floor, Silverstream House, 45 Fitzroy Street, London W1T 6EB, United Kingdom.